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Update your About Us page as your company evolves and grows. If you target new markets, develop new applications or add key people to your team, those might deserve mention on your About Us. For my dog food manufacturer client, we included a photo of the founder with his two dogs.

If you have topics of interest to small business owners, please read on to understand our audience and submission guidelines before submitting your guest article for consideration. Links included in the article must NOT be promotional in nature and should support the topic. We do not allow links to home pages, landing pages, or sales pages and will automatically remove them unless we feel it’s relevant. Links to blog posts, case studies, surveys, and white papers that support the topic may be permitted.

If your water heater will save on energy costs and will also last longer than its nearest competitor, bolster your claims with specifics. State how much the customer can expect to save on energy costs per month and precisely how many years longer they should expect their water heater to last. The details you provide in your copy will serve as proof, making your claims more memorable and believable.

 

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The swimwear brand adds relatability by including candid pictures of the founders and their dogs. And it elaborates on the story of how the brand came to life. That’s exactly what Magic Spoon—a brand that creates healthy cereals for grownups—does with the introductory paragraph on its About Us page. Shoppers are also interested in a company’s mission. They’ll use the About Us page to determine if they share core values with the business and to decide if they want to shop with the business or not. When using a website builderto create your website, the About Us page is one of the first supporting pages you’ll likely design, regardless of the industry you’re in.

Depending on your business, you can review non-competitive products. For solopreneurs, this might be an affiliate product like a course or eBook. For an app business, this might mean other apps in other industries. Smarp, an employee communication app for businesses, has an influencer insight series on their blog. Thought leaders or influencers usually have a lot of knowledge and can offer insights into your industry. For example, a few years ago Adam asked 40+ influential bloggers to share one piece of advice they’d give to new bloggers looking to stand out online.